When Gordon Ramsay visited the Philippines last January 19, we asked him about the secret to success on social media. #EsquirePHVideo
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00:00I think my secret is staying relevant and having fun with it and so the seriousness is in the
00:05restaurants and the fun is on the platforms. I think we're about 120 million followers on all
00:10those platforms together and so 40 million plus of TikTok and when people ask me to critique the food
00:17I love that. So in my down time and we get chance to have a go and have some fun. Also having three
00:24daughters that are young up and coming future generation potentially chefs. Matilda is a big
00:33big lover of social media and so we have fun on there and I think that little bit of family
00:39dynamic can translate and make recipes less intimidating a bit more fun and so I want to show
00:46other young chefs that you can do it all. You can have a great reputation online and a great
00:52restaurant reputation. It doesn't need to be one or the other.