Take a tour of Dubai Multi Commodities Centre's 7,500-sqm coffee centre in Jebel Ali
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#Dubai #coffee #UAE
Read the full story: https://bit.ly/3g8z1xZ
See more videos at https://gulfnews.com/videos
Read more Gulf News stories here: https://bit.ly/2HLJ2km
#Dubai #coffee #UAE
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NewsTranscript
00:00The unmistakable aroma of freshly roasted coffee beans wafts through the air as you
00:09step inside the sprawling coffee center at the heart of the Dubai Multicommodity Center
00:14in Jebel Ali.
00:15The 7,500-square-meter facility offers a raft of customized services for the storage, roasting,
00:22packaging, and delivery of coffee.
00:24In just a little over one year since its launch, the place has emerged as a one-stop-shop
00:30for many international coffee giants.
00:32Well, it's been over a year now since the coffee center has been launched.
00:37The response has been really flattering for us, and the interest is actually growing day
00:47by day.
00:48The market is learning about the coffee center, and others have been members of the coffee
00:55center.
00:56DMCC, being in the industry for now 19 years, with the background it has and the knowledge
01:00it has with the commodity trades, so one of the opportunities that I have seen is the
01:07opportunity to build a coffee center.
01:09In keeping with his vision, Bin Sulayem is sparing no effort to support new entrants
01:13to the coffee industry.
01:15The latest of many such moves is his coffee entrepreneurship program.
01:20We are bringing in countries that never thought that they would be shipping their coffees
01:24to the Middle East, let alone Dubai.
01:28So we are putting, actually, the Middle East on the map.
01:30We're putting the Gulf GCC on the map.
01:33Basically, our goal in the Middle East is to have a specialty coffee brand where we
01:39can ship coffee from Dubai to anywhere in the world.
01:43And DMCC just came as the perfect partner.
01:46We roast our coffee here, so basically we have the storage of the green coffee itself
01:50that we shipped from Central America and South America.
01:55We utilize the roasting machines of DMCC Coffee Center to help us to roast the coffees.
02:00We use their logistics as well to export the roasted coffee beans into other markets and
02:07also in Dubai itself.
02:08Dubai is our hub that is literally covering Europe, Middle East, and Africa into our operation
02:16of the coffee industry.
02:18Why Dubai is that the beauty is that we have found this platform as DMCC that has the end-to-end
02:26offerings where, as producers and as international players, we came in from day one and we started
02:32to operate in the region.
02:34So that one made our operation a lot more flexible, a lot more rapid into the growth,
02:43and it has given us the exposure into exporting in all of the GCC countries and as well having
02:48the alignments with the African countries.
02:51So it really helped a lot.
02:52Bin Sulaim said the overwhelming success of member companies has prompted them to launch
02:58what he describes as a third wave of the coffee movement.
03:02Over 800 new companies joined DMCC in the first half of 2020 with a noticeable uptick
03:08in the months of May and June despite overall softer business climate.