“More than $1 million.” Nikhil Kamath, Tanmay Bhat, MostlySane, BeerBiceps and Nuseir Yassin (Nas Daily) broke down how much money creators made every time they hit a million views.
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00:00If you're in the top 5-10% of creators,
00:02you can make over a million dollars a year.
00:04Conf.
00:05How many views do you get in a month?
00:06Depends on the month,
00:07but 20 million is comfortable.
00:10$20,000 a month.
00:11$20,000 a month is very, very possible.
00:18Money.
00:21Uncomfortable question.
00:22We love money.
00:26We should all say exactly how much money we make right here.
00:28Okay, good idea.
00:29Start with yourself.
00:32We know $77,000 tomorrow.
00:37What about other days?
00:38So my financial journey is actually very transparent
00:41and I love sharing it.
00:43So I started with $30,000 in savings.
00:44I spent one year.
00:45I didn't make any money
00:47until I started to make $1,000-$2,000 a month from jobs
00:51when I had 100,000 followers.
00:53A brand deal comes here, a brand deal comes here.
00:54I was charging $1,000-$2,000.
00:56Then Facebook introduced monetization.
00:58I started to make money from my channel.
01:00I started to make $10,000 a month
01:03and that was, for me, like I made it.
01:05And how much traction did you have?
01:06I had a million followers.
01:07So a million followers on Facebook,
01:09I was making $10,000 a month.
01:10And then the beauty of the creator economy
01:13is that it doesn't go in a straight line.
01:15Your salary goes up in a straight line if you have a job.
01:1810%, 10%, 10% every month.
01:21But if you're a content creator,
01:22your salary will go up like this.
01:25And so this is what happened to me.
01:26So one million followers became 10 million followers, okay?
01:28Facebook started to give me $30,000 a month, okay?
01:31Then my brand deal started to be another $30,000 a month.
01:33Then speaking engagements, another $20,000 a month.
01:36So now I was averaging $80,000 a month.
01:38I finished 1,000 days.
01:39Three years in, I was making $80,000 a month.
01:43Amazing, okay?
01:44I became a millionaire.
01:46First time in my life at age 26, amazing.
01:50Then I was like, let's build a company
01:52because there's much more to this than can be.
01:55So then we build a company.
01:56The company starts to make $20,000
01:57making videos for other people.
02:00You've seen my social media video.
02:01Let me do it for you.
02:03Your brand, okay?
02:04Behind the scenes, okay?
02:06So you start to offer services.
02:07Then you start to monetize your community.
02:10Offer Nas Academy classes, Nas Summit, Nas Travels, okay?
02:13So all in all, I think this month,
02:16so I have two companies.
02:18The combined revenue of that is roughly now $900,000
02:22to a million dollars a month.
02:24And it's from like six, seven different sources.
02:27So it's highly diversified.
02:29And probably the profit is roughly $200,000 USD per month
02:35from one company.
02:36And then the other company is losing money.
02:38So losing $300,000.
02:39Is that the company I'm going to invest in?
02:40Yes.
02:45Great track record.
02:48Nick is coming.
02:51Genius investor.
02:52I'm using your money.
02:55All right, so.
02:56So that's transparency.
02:58Now, let me see you be financially naked, guys.
03:00Yeah, I'm not going to.
03:07Widely different.
03:07But I want to talk about numbers, right?
03:13So people, I think, grossly underestimate
03:15how much money YouTube can pay.
03:17Yes.
03:17Right?
03:18In my experience, based on India CPMs,
03:20if you get 1 million views, you can make
03:27like 1 million to 1 lakh rupees.
03:31Is that varied on CPMs?
03:35But largely at somewhere around that.
03:37If you get 1 million views, you can make up to 1 lakh rupees.
03:401 lakh rupees at the highest.
03:42But the lower cap is also...
03:43Lower cap.
03:43What's the round?
03:44Can be...
03:45Huh?
03:45What's 1 lakh in dollars?
03:47100,000.
03:47100,000 rupees.
03:48No, 80,000.
03:511 million views and 1,000 dollars in India?
03:53No way, Jose.
03:55Yeah.
03:55It's 200 dollars.
03:56It depends.
03:57Again, it's a variable.
03:58He's saying up to 1,000.
04:01If you make financial content for billionaires,
04:04you'll get 1,000 dollars.
04:05Yeah, not necessarily.
04:05It really depends on the ads on your channel.
04:08For example, on my channel, 80% of the viewers are from India.
04:11The remaining 20% are from around the world.
04:13So my CPMs are higher.
04:14A big chunk of my viewers have YouTube premium.
04:17A big chunk of the people from around the world
04:19are actually from the USA.
04:20But tell me duration as well.
04:22Like you're saying 1 million views.
04:24Yeah.
04:251 minute, 10 minutes, 1 hour.
04:27That's determined how much you get paid.
04:29So I'm...
04:30The average view duration on my channel
04:32is about 9 and a half minutes of video.
04:34That's why you make 1,000 views.
04:34Yeah, that's why I probably make more.
04:38But it's possible to make...
04:39It's possible to make this much, right?
04:41And how many views do you get in a month?
04:44Depends on the month.
04:45But 20 million is...
04:4620 million is comfortable.
04:48$20,000 a month.
04:49$20,000 a month is very, very possible.
04:52Unfortunately, in India,
04:53the businesses that monetize the audience,
04:56unless you are selling like finance courses
04:57or EdTech courses,
04:59it's tough to sell to an audience
05:01when you're playing at that scale.
05:03There's very...
05:04There's not a lot of stuff that you can do.
05:06But branded revenue-wise,
05:08if you're in the top 5-10% of creators,
05:10you can make over a million dollars a year.
05:13Come.
05:14You can do that.
05:15By the way, I know many creators
05:17who are making more from monetizing
05:20through courses and that kind of stuff.
05:22That can go higher.