#Kalki #Prabhas #Kamal #DeepikaPadukone #DishaPatani #FilmibeatTamil
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NewsTranscript
00:00Marketing is more important than making a film.
00:07There are so many films coming out these days.
00:13Many people are asking if there is a film like this even after it is released.
00:20Because it is not reachable to the audience.
00:23Marketing has become a very important part of it.
00:26Marketing a film is a very important thing.
00:30You might be asking why I am talking about all this.
00:33I will tell you why.
00:35The trailer for the film Kalki was released two days ago.
00:41Before the trailer was released, the marketing team started working on the film.
00:48We always see the marketing of a film as a trailer.
00:53Because only after the trailer is released, there is a big hype on the film.
00:56Secondly, the star cast of the film is a universal selling proposition.
01:07If the audience wants to buy or watch a film,
01:11there is a unique point for that.
01:13They will ask why they want to watch the film.
01:16Or if they want to buy something, they will ask why they want to buy it.
01:21That is why they used the star cast and the trailer for the film.
01:27Before the Kalki trailer was released, the marketing team started working on the film.
01:33There is a big star cast in Kalki.
01:37Prabhas, Amitabh Bachchan, Deepika Padukone, Disha Patani, Kamal Haasan in the negative role.
01:46All of them are very positive.
01:50They are a USP that has a lot of audience.
01:54The film was presented at the San Diego Comic Con.
02:01They did a glimpse of Amitabh Bachchan's younger version of the film.
02:15The audience loved it.
02:19We are seeing Amitabh Bachchan in his younger version of the film.
02:25But there is a set of fans who want to see the vintage Amitabh Bachchan.
02:30That is why they gave a glimpse of Amitabh Bachchan's younger version of the film.
02:34Next, they asked if a film has a universal selling proposition.
02:42The film has a lot of star cast, VFX, etc.
02:48But to suggest a film like that, they asked for a universal brag worthy proposition.
02:58This has been discussed a lot in the recent interviews with the CEO of Creda.
03:03He said that the film has a universal brag worthy proposition.
03:10I will go and watch the film.
03:12I will share the things that I saw with my friends and acquaintances.
03:17They showed it brilliantly.
03:19There was a lot of elevation in this scene.
03:23I talked to my acquaintances about this film.
03:26The element to make people talk about this film is that
03:29if I talk about it, it will spread word of mouth.
03:33So, other people will also watch the film.
03:35That is very important.
03:38There is a marketing strategy to include this film in the film.
03:42The team of Kalki film has done something for that.
03:46In the trailer of this film,
03:48Prabhas drives a car called Bujji.
03:54Bujji is not an easy car to drive.
03:59It is a car exclusively made for this film.
04:04What marketing did they do for that?
04:07They brought a journalist to do a full review of the car.
04:15Nagachaitanya visited the car and released a video about it.
04:20Naren and Karthik, who participated in the Formula 1 race,
04:27took the car and released a video of them driving it.
04:32So, they made a car exclusively for this film.
04:37When people talk about the car,
04:40they want to see what is there in the film.
04:44So, they created a lot of hype about the car.
04:47Prabhas and Naren's emotions were also created in the film.
04:53There was an AI pop-up in the car.
05:00They created an emotional bond between Prabhas and Naren.
05:06The emotional bond between Bujji and Bhairava was conveyed to Prabhas and Naren.
05:12So, they used these tricks to reach out to Prabhas and Naren.
05:19If you ask if it has been successful,
05:21it has been successful.
05:23There have been a lot of searches about the car.
05:25The car trended in a lot of reels.
05:29Obviously, a lot of people saw the trend.
05:33So, the car was established.
05:36Next, Bhairava and Bujji made an animated series.
05:42They released an animated series before the film was released.
05:46It is in Prime.
05:47It is called Bujji and Bhairava.
05:49It is an animated series called B&B.
05:53Through this,
05:55Bujji and Bhairava's emotions were conveyed to the audience.
06:01It was conveyed to the adult audience.
06:04Next, it was conveyed to the kids through animation.
06:07Before the film was released,
06:11Bujji and Bhairava were given an animated prelude.
06:17The emotions were conveyed to the kids.
06:21The kids were excited.
06:23So, the audience was pulled easily.
06:26These two things were a big marketing strategy.
06:30The last thing they did was
06:32to make the car.
06:34It was a great film.
06:36When we saw the trailer,
06:38they used a lot of VFX effects.
06:42The making itself was grandiose.
06:46The audience wanted to know how they did it.
06:50So, they made a making video.
06:53First, they showed how they prepared the car.
06:56They showed how they made the car from scratch.
07:00In the next trailer,
07:02they showed how they made and prepared the gun.
07:07In the glimpse of how they made the gun,
07:12there was an AI tool in Bujji.
07:15It was like an avatar.
07:17In the gun making glimpse video,
07:21the director asked the director,
07:24why is it taking so long to make a gun?
07:28The director saw a poster on the wall.
07:32The poster had the release date of the film in May, 2024.
07:39They showed why the process was taking so long.
07:45They showed that they are taking a lot of effort
07:50to make a gun.
07:52They showed that they are taking a lot of effort
07:56to make a gun.
07:58They showed this to the audience.
08:00The team of Kalki Padathu did a great marketing.
08:04Let's see how this is reflected.